Helping clients picture the possibilities
Heady Templates gives prospective Heady clients a place to explore different visual directions before commissioning a website. Rather than starting with a blank page, they can look at examples and consider how a site might be customized for their business.
The idea is closer to a template showcase than a single business website: a way to make the design conversation more concrete.
Designing the showcase
The showcase is a WordPress site built with Bricks. Its current layout and graphic design are my work. The planned next implementation will use Heady’s custom system, carrying the design work into that platform.
It gives the different design possibilities a shared home, helping clients explore the options while thinking about what they might want for their own site.
Eight starting points
Alongside the showcase, I designed and developed eight design briefs. Those briefs later became the basis for eight dispensary website templates and eight cannabis-brand website templates.
That distinction matters: my contribution included creating those initial design directions, as well as the layout and graphic design of the showcase itself.
Two kinds of websites
The resulting collection addresses two groups of clients: dispensaries and cannabis brands. The eight design briefs provided a foundation for exploring both.
The examples give clients something specific to respond to—a starting point for discussing the look they prefer and the changes they would want, rather than having to describe an entire website from scratch.
A starting point for the conversation
Heady Templates is there to help clients see possibilities. It supports the conversation about a commissioned website and how an existing design direction could be made their own.
The showcase and the design briefs are connected parts of that process: one presents the options, while the others provide the foundations behind them.
