A connection from design school
One of Heady’s co-founders is an old classmate from the Art Institute. We’ve been collaborating on a part-time basis since October 2024, and that connection eventually brought an opportunity to rethink the company’s website.
The existing site used WordPress and Elementor. It needed an updated look and feel—from its layouts and typography to its colors and overall presentation.
I took responsibility for both the design and development.
Starting with a color
I had room to explore the visual direction, but there was one specific starting point: an accent color supplied by Heady, chosen to work particularly well against darker backgrounds.
The task was to build a coherent design around it. The layouts, typography, colors, and contrast needed to work together rather than feel like separate decisions.
Finding the edge
Heady wanted a website that felt more modern, impactful, and competitive—something with a little more edge than the other sites in its space.
The goal wasn’t simply to give it a newer coat of paint. The design needed to catch a visitor’s attention and give them a reason to keep exploring.
That meant thinking about the overall impression alongside the individual pages: how the site introduced the company, how the content flowed, and how the visual choices supported that experience.
Taking it from design to website
Handling both design and development meant I could carry the visual direction through to its implementation.
The work covered the look and feel, page layouts, typography, and color treatment, bringing those pieces together into the updated website.
The redesign went live in 2026, and the current Heady website still reflects that work.
A different kind of project
This project called for a different tone from my personal website. Heady needed its own personality: darker, sharper, and more assertive.
It was an opportunity to shape a visual direction around a clear business goal while working within an established collaboration—and to see that direction become the website people use today.
